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When it comes to branding and packaging, color is crucial. Colors are often used to trigger sensory reactions and emotions, and to prompt consumers to make assessments about brands.
Unlike traditional pulp mold manufacturers, we have modified the production system specifically for the mass production capacity of 'color'. These modular production units can quickly switch from one color to another for production in a short time. Not only that, our production engineers are also good at adjusting the color formula to make the quality and stability of the finished product consistent. Our original formula uses food-grade colorings and has passed BPI standard certification.
A Comprehensive Guide to Choosing Packaging Colours
Color— a visual representation of your brand— is an integral part of product packaging. It can trigger thoughts, feelings, and emotions about your product; and, directly impact the purchasing decision. That’s because 85% of consumers buy products based on color.
This makes picking the right colour or colours for packaging all the more important. But how do you pick a palette that suits your brand, describes your product, helps you build a unique identity, and appeals to your customers?
How to Choose the Right Packaging Colors
Consumer Buying Behavior tells us that consumers are influenced by packaging colours. When picking the most suitable shade for your product packaging, you need to keep several things in mind.
Think of the buyer: Your consumers should be able to connect with the colours you choose. Keep the target market in focus. Understand their needs, their motivation. What is their age, gender, economic status, education? For example, McDonald’s classic red and yellow colour represents energy and youthfulness that their target audience can relate to
The Packaging Colour Psychology
Different hues influence human behaviour and emotion in multiple ways. A person’s response to a particular colour is triggered involuntarily and is driven by psychology. For example, brighter colours tend to reduce the seriousness of packaging, black adds sophistication to any packaging, grey or brown make the packaging conservative or masculine, pink adds a feminine touch, while red draws attention.
Shade and tint also play a role. They simply decide how a dull or bright colour should be since different tones have different meanings. 
Let’s take a look at popular colours and their business perception.
Packaging Color by Industry
The industry plays an important role when it comes to packaging colour. That’s because of the perception the industry has on the buyer. Buyers are likely to take food and pharmaceutical packaging colour more seriously than FMCG product packaging. Here are some insights.
Food and Beverage
In food packaging, red has always been universally accepted. Green is used for healthy and natural foods whereas yellow is used for high energy serotonin-inducing products. Orange is associated with healthy and filling foods such as oats whereas blue is used for fun foods, such as cakes or crackers.
Cosmetics
Cosmetic packaging traditionally makes use of pink and blue hues. As expected, packaging with pink is targeted towards female consumers whereas blue has been used for both the male and female segments. Cosmetic packaging also makes use of black and white colours. Products with charcoal often use grey or black packaging. Whereas products for children or products with milk extracts make use of white packaging.
Retail
In retail packaging, the colour often depends on the product as well as the brand. In most cases, the colour is determined by the product. At other times, the colour associated with branding is used. For instance, the packaging of the detergent product, Tide, has been predominantly orange, and the colour is a part of the brand identity.Similarly, Canon uses red and white in their camera and printer retail packaging. The retail packaging of Casio watches uses vastly different colours. They use blue for their low-cost line-up, black for the more expensive series, white for women’s watches, and grey for their vintage collection. On the Run energy bars have different colours of packaging that indicate different flavours.
Electronics
The colour used in electronics packaging often depends on the brand’s image or message – there is no fixed colour.  For instance, Microsoft uses white, grey, or black packaging for its Surface devices to signify simplicity and power. Apple also makes use of white packaging. Motorola has made use of more vibrant colours for their phone boxes. While Logitech uses its proprietary green shade.
Some Final Tips Before Winding Up
Keep your customers and your brand at the forefront when choosing packaging colours. If you’re going all out with re-branding or creating packaging for a new product, If you want to deep dive and understand packaging colours, font, and dimensions used by other brands or want to compare designs, our work team can help you.
Are there any other colours you’d like to know about? Have you tested out packaging shades for your product? If you’re looking to decide on the right packaging colour, let’s start a conversation. Our team of experts can help you create a remarkable package design.
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